Like I said before, the book is fairly thorough and covers pretty much every aspect of starting a business. Being an introductory book, it serves as a beginning guide for people (especially teenagers) who are interested in entering the entrepreneurship field. But it is certainly not detailed enough at every single step to be the sole consultant of a starting business. One of the most helpful features is the personal anecdotes by people who have gone through the same process and excelled. Reading their stories put things in perspective and helps us learn from their experiences.
Personally, I believe that the hardest part of starting a business is finding that Next Big Idea . The obstacle for an entrepreneur is not necessarily whether or not a company name is trademarked, but what product/service to provide in the first place. It often seems like every conceivable idea out there has already been thought of. In terms of finding that lightbulb moment, Start It Up offers little advice other than pursue something you are good at . While the stories do offer how other teen entrepreneurs first came up with their ideas, I'd prefer if more tips are given on how to come up with a unique idea that combines both a person's strength and a necessity in society. Other than that, the rest of the book will be of significant help to the beginning entrepreneur.
Reviewer City, State and Country: Palo Alto, CA USA